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Guides and explainers on AI visibility and how it is measured.

How to choose an AI visibility tool or audit

Published

The questions to put to any AI visibility tool or audit before you buy, and what a good answer looks like. They cover engines, sampling, counting, missing answers and promises. This guide names no other AI visibility tool or audit provider, and ranks no one.

Why AI visibility numbers differ between tools

Published

Two AI visibility tools can report different figures for the same brand. This explainer sets out the choices behind each figure: the questions, the engine, how many answers are collected, how they are counted and how missing answers are shown.